Schedule

All times are EST

12:00 noon – 1:00 Making the Case for the Use of Social Media by Attorneys
-Discussion of the General Concept of the Use of Social Media in the Law Office Context
-Statistics regarding attorney’s use of social media
-Social Media as a Litigation Tool (overview)
-Marketing with social media (overview)
-Forms of Social Media Covered (or not) by the Rules of Professional Conduct

1:00-2:00 Social Media in the Litigation Context
-Subpoena Requests
-Research Tool (Uncover valuable evidence)
-Discussion of Ethical Opinions
-Introduction to Research Tools such as JDSupra and Spindle
-How to Cite Media Sources

2:00-2:15: Break

2:15-3:00 Social Media as a Marketing Tool
– Five Steps toward an effective, inexpensive and ethically compliant social media marketing program
– Review of Attorney advertising rules
– Discussion of the latest ethics opinions and case law developments relating to social media in the marketing arena
– Importance of an Internal Social Media Policy
– The ABA adopted amendments to the Model Rules of Professional Conduct in August of 2012

3:00-3:15: Question and Answer

3:15: Program Concludes